I build social-first sports and entertainment brands. I spent ten years shaping Paddy Power’s voice, then five years at BetMGM, building the most engaged social following of any US betting brand.
Open to senior in-house roles and consulting work with sport and entertainment brands. Based in Dublin.
Get in touch: michealnagle@gmail.com
Open to senior in-house roles and consulting work with sport and entertainment brands. Based in Dublin.
Get in touch: michealnagle@gmail.com
ABOUT ME
Mícheál Nagle (Micheal Nagle) is a Dublin-based social media director who builds sport and entertainment brands from scratch. He has done it twice: first at Paddy Power, where he grew social from a team of one into a defining voice in Irish and UK sport, then at BetMGM, where he built and led a 15-person team and the brand’s content strategy across 20 US states.
His approach is the same each time: find the audience, define the tone of voice, build distinctive creative assets, hire people who are better than him at the craft, and let them run. His work spans athlete campaigns with Tom Brady, Derek Jeter, Kevin Garnett, Shane Lowry, Tim Howard, Paul Scholes, and Barry Sanders, creator programmes with 50+ creators, and creative work for highly regulated categories.
Based in Dublin and originally from Cork, he is available for consulting, fractional and senior in-house roles in sport and entertainment. Happiest working with sound people and a good brief.
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Mícheál Nagle (Micheal Nagle) is a Dublin-based social media director who builds sport and entertainment brands from scratch. He has done it twice: first at Paddy Power, where he grew social from a team of one into a defining voice in Irish and UK sport, then at BetMGM, where he built and led a 15-person team and the brand’s content strategy across 20 US states.
His approach is the same each time: find the audience, define the tone of voice, build distinctive creative assets, hire people who are better than him at the craft, and let them run. His work spans athlete campaigns with Tom Brady, Derek Jeter, Kevin Garnett, Shane Lowry, Tim Howard, Paul Scholes, and Barry Sanders, creator programmes with 50+ creators, and creative work for highly regulated categories.
Based in Dublin and originally from Cork, he is available for consulting, fractional and senior in-house roles in sport and entertainment. Happiest working with sound people and a good brief.
